This isn’t hospitality as you know it. This is the future, we design.

RESTAURANTS

Every plate, every space, every story reflects our mission to explore culture and creativity. From Michelin-starred refinement to globally recognized concepts, we push boundaries—mixology as art, dining as immersive intimacy, and flavors as wordless stories—crafting unforgettable, daring experiences that set new standards in excellence.

CATERING

Our catering epitomizes refined luxury, partnering with global top-tier brands such as Louis Vuitton, Chanel, Hermès, Dior, Catier, and more. We craft unforgettable experiences. From intimate soirées to grand-scale events, we merge artistry and precision to deliver moments that redefine sophistication and set new standards in excellence.

FILMS

Our vision expands even further—into cinematic storytelling. Through Gastrofilm, our award-winning production company, we explore the intersection of food, art, and culture, crafting narratives that inspire and connect on a global stage. With each creation, we rewrite the rules, building a legacy that defies convention and leaves a lasting imprint.

We are not bound by what’s been done; we are driven by what’s possible. Every concept, every moment is designed to be unpredictable, unforgettable, and provocative by nature. This isn’t just our philosophy; it’s the essence of who we are.

THE FOUNDER

The minds behind THE X PROJECT, Chef Pam Pichaya and Tor Boonpiti, embody this spirit of innovation. Chef Pam, a culinary visionary, has received global acclaim for her innovation and precision, earning accolades from the MICHELIN Guide, Asia’s 50 Best, The Best Chef Awards and beyond. Tor, a master of design thinking and business transformation, brings over decades of expertise in empowering teams and revolutionizing industries across the ASEAN region. Together, they have built a hospitality brand that is as inspiring as it is impactful.